Designing a Wine and Beverage Label is an intensely personal undertaking for most wineries. The label is your opportunity to communicate the winery’s spirit and your passion for creating a unique product. Relying on the brand logo and information about the wine alone, however, misses a critical opportunity to convey a more emotional message about the quality and uniqueness of your wines.
Words are critical. They can tell the story of your winery and describe the taste of your wine. But emotions can play a role, too.
Once a consumer opens the bottle, the wine’s aroma draws them in through their sense of smell and then, as they take a sip, fully engages them through their sense of taste. The senses evoke visceral responses by engaging the emotions. It is less rational and more intuitive, something they feel in their gut. They simply ‘know’ they like it.
In this same way, the colors and images you use on your label speak to consumers’ sense of sight and the texture of the paper to their sense of touch. Thus, the Wine Label connects more directly to their emotions than their cognitive response to words can. Studies have shown that touching a product makes consumers likelier to buy it, and paper textures encourage people to reach out to touch the label, evoking that feeling of ownership.
Packaging is essential as it is used for the identification of the products in marketing. It enhances the appearance of the Food Label for promoting the product. This is the major importance of labeling in marketing. In addition, labeling also helps to provide information about a product to the prospective customer. This function fulfills the informative purpose of using a tag.
Importance of labeling in marketing
Marketers use labeling to their products to bring identification. This kind of labeling helps a viewer to differentiate the product from the rest in the shelves of the market. There are several uses of the Condiment Label for the products in the market.
Labeling is used for packaging the product. In marketing, a marketer can also use a sticker inedible products to impart knowledge of the ingredients of the food items. This helps to spread awareness among the customers about the item they are consuming and labeling also helps to mention ingredients.
Types of labeling in marketing
There are various types of labeling in marketing. Let us check out:
Branded Product Labels
Products need to be branded to help with identification and play a key role in company brand building programs. Branded Product Labels need to be securely bonded to the product surface in a way that is best suited to that product.
There are two types of branded labels:
None Removable labels
With permanent Snacks Labels, the bonding has to be permanent and the label must be difficult to remove and resistant to a number of factors.
Removable product labels, on the other hand, need to adhere to the product only until they need to be removed.
Eco or Information Labels
Information Labels or Eco-Labels are used on consumer products such as foodstuff and fast moving consumer goods. They are used to impart information to the consumer about the product. Often these types are made out of eco-friendly substances so that they do not interfere with the products they are associated with.